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Idaho Potato Commission doubles up to push message
When Idaho Potato Commission representatives encounter customers for their product at the Produce Marketing Association Fresh Summit, they have a singular message: continue to stock and promote Idaho potatoes as the premium potato in the category. The trade commodity group uses multiple vehicles to hammer home this message. The organization will have a large booth on the show floor and it also sponsors and mans the Refresh... Read more

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Crispy Green planning surprises at Fresh Summit
Crispy Green, the Fairfield, NJ-based maker of Crispy Fruit premium freeze-dried fruit snacks, is headed to the Produce Marketing Association’s Fresh Summit and exhibiting at Booth No. 2311. “We will be featuring all seven flavors of our Crispy Fruit product line of freeze-dried fruit snacks,” said Mark McHale, national sales director. “Visitors will also be... Read more

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Greenhouse goodness on display at DelFrescoPure
A berry good time is in store for attendees of the 2019 PMA Fresh Summit Covention & Expo visiting DelFrescoPure in Booth No. 2259 at the Anaheim Convention Center in Anaheim, CA. That is because among the products the Kingsville, ON-based company will be showcasing is its YES! Berries Pesticide Free Strawberries, which are being sampled with ice cream. “We... Read more

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Church Bros. Farms hires Rick Russo
Church Bros. Farms hired Rick Russo as the company’s vice president of strategic growth and planning. The focus of the new position will include building competitive sales/marketing programs to grow new and existing business, vetting potential partnerships, fostering alliances and leading competitive... Read more